Restaurant Marketing: Social Media
Eighty Six Marketing delivers comprehensive social media marketing for restaurants across the United States. Our customized strategies aim to enhance your online presence, draw in customers, and increase engagement across various social media platforms. We highlight the significance of user-generated content to establish trust and authenticity optimize photos and videos to capture services. For restaurants looking to improve their social media strategy and achieve tangible business results, Eighty Six Marketing supplies expert guidance and tailored solutions.
Restaurant Social Media Marketing Key Takeaways
Manages consistent content creation across multiple social media platforms.
It enhances customer engagement via direct interaction and community building.
It offers tailored content and advertising strategies for each restaurant.
SMM drives higher conversion rates through targeted advertising and promotions.
Social Media Marketing (SMM) increases brand awareness and customer loyalty through engaging content.
If you’re looking for expert restaurant social media management, Eighty Six Marketing is here to help. We know how tricky it can be to market a restaurant on social media. That’s why we provide full solutions to boost your brand on different social media platforms.
Engaging Benefits of Social Media Marketing
Improved Search Engine Rankings
Restaurant social media marketing offers a powerful way to boost brand visibility and foster customer loyalty. By consistently sharing engaging content across social media platforms, restaurants can reach a wider audience and stay top-of-mind with potential customers.
Enhanced Customer Engagement
Social media provides an invaluable opportunity for direct interaction with customers. Restaurants can respond to comments, address concerns, and gather feedback in real-time. This two-way communication builds trust and strengthens relationships with patrons.
Higher Conversion Rates
An effective social media strategy can lead to increased conversions for restaurants. By showcasing menu items, promoting events, and offering exclusive deals to social media followers, restaurants can drive more foot traffic and online orders.
How Our Social Media Packages Work
Our restaurant social media marketing packages start with determining the right content focus for your brand. We collaborate with you to pinpoint your target audience and create a social media strategy that aligns with your restaurant's marketing objectives.
Selecting the Best Platforms
This includes selecting the most effective social media platforms for your business, such as Instagram, TikTok, and Facebook and creating a content calendar that showcases your menu items, highlights your team, and engages your customers.
We'll assist you in determining the most effective advertising strategy for your restaurant. We will:
- Advertise important events on Facebook.
- Boost video on Instagram (the top priority for ad spend in 2024).
- Boost FB events that need extra marketing 10-30 miles out.
This may include a combination of organic content and paid social ads to attract a broader audience and increase traffic to your establishment.
Targeted Campaigns
We'll develop targeted campaigns that connect with your potential patrons and promote special deals, events, or new menu offerings. Our team will constantly track and fine-tune these campaigns to guarantee a maximum return on investment.
Eighty Six Marketing recognizes the power of high-quality visual content in restaurant social media marketing. We blend professional expertise with authentic day-to-day content to create a compelling online presence. Our visual content strategy includes:
Your chosen photos and videos will be edited and added to your marketing content.
Guidance on creating engaging content using mobile devices for daily posts.
A mix of polished and genuine content to establish a strong social media profile.
Accurate representation of your restaurant's unique identity and atmosphere.
Visually appealing posts designed to attract and engage potential customers.
This combination of professional and authentic visual content helps your restaurant stand out in crowded social media feeds, enticing viewers to become diners.
Social Media Management
Creating Consistent Content
Within restaurant social media marketing, the creation of consistent and engaging content is of utmost importance. At Eighty Six Marketing, we recognize the critical necessity of sustaining an active and vibrant presence on various social media platforms.
Regular posting is instrumental in keeping your audience captivated and updated. We recommend:
5-10 posts a week on Instagram and Facebook.
1-3 stories each day on Instagram and Facebook.
1-2 videos each week on TikTok, then shared on Facebook and Instagram.
On fast-paced platforms like TikTok, posting between 1-2 times per week can lead to exponential growth, although it demands a more strenuous effort. Our dedicated social media management team guarantees your posts are not only frequent but also high-quality. We focus on capturing and showcasing your restaurant’s distinctive offerings, ambiance, and personality, making your brand memorable and appealing to social media users.
Events are essential in restaurant marketing, and Eighty Six Marketing excels at promoting them through social media. Our approach focuses on creating buzz and attracting crowds through compelling digital content. We achieve this by:
Crafting engaging posts and stories for new menu launches, holiday offers, and community events.
Leveraging trending hashtags and captivating visuals to increase event visibility.
Encouraging participation from both new and returning customers.
Enhancing customer engagement and loyalty through strategic event promotion.
Managing Your Content Creation Package
Eighty Six Marketing crafts a comprehensive content creation package tailored to each restaurant’s unique needs and brand identity. Our approach elevates your social media presence and captivates your target audience through strategic, engaging content.
Customized social media strategies that embody your brand voice and marketing objectives.
Scheduled posts featuring eye-catching visuals and compelling captions.
Incorporation of user-generated content and reviews to foster authenticity and trust.
Highlighting behind-the-scenes moments, signature dishes, and guest experiences.
Curating a distinctive presence across multiple social media platforms.
Our ultimate goal is to make your restaurant shine brightly in the crowded social media landscape, setting you apart from the competition.
Paid Social Media Advertising Options
Facebook is an important social media platform that plays a significant role in restaurant marketing. With an impressive number of over 2.8 billion monthly active users, it offers a vast audience for your restaurant's social media strategy.
Facebook ads provide a unique opportunity to target specific demographics, interests, and behaviors. This precision targeting guarantees your ads reach potential customers who are most likely to visit your restaurant, consequently increasing the chances of conversion.
Content Should be Engaging
To capture the attention of social media users, it's important to utilize engaging content.
High-quality photos of your menu items, behind-the-scenes videos, and user-generated content can serve as compelling visuals to attract potential customers. Promoting events, special offers, and new menu items via Facebook not only keeps your followers updated but also enhances your restaurant's social media presence. By doing so, you can effectively drive more traffic to your business, increasing footfall and revenue.
TikTok, with its rapid growth, has emerged as a top social media platform. It's especially popular among younger age groups, making it an ideal platform for restaurants targeting a younger demographic. With its short, engaging video format, it’s perfect for showcasing your restaurant in a fun and creative way. TikTok ads can help you reach a wider audience and create a buzz around your restaurant, making it a hot topic of conversation among social media users.
Leveraging Hashtags
Leverage trending hashtags to maximize your reach on the platform. Working together with social media influencers can increase your restaurant's visibility. Influencers have a loyal group of followers who trust their suggestions.
Why Choose Eighty Six Marketing for Restaurant Social Media?
Eighty Six Marketing excels in restaurant social media marketing across the United States, offering tailored solutions to boost your online presence. Pick us for:
Does Your Restaurant Need Help with Social Media?
Ready to elevate your restaurant’s social media presence? Book a no-cost meeting today! Find out how Eighty Six Marketing can boost your restaurant’s business success.
Restaurant Social Media FAQs
Promoting food on social media requires various tactics to engage followers and attract new patrons. Hosting contests can substantially enhance engagement and grow your follower base. Re-sharing user-generated content, like customer photos and reviews, adds credibility and promotes further user interaction. Permitting different team members to manage the social media account occasionally offers fresh perspectives and maintains diverse content. Establishing a solid brand voice guarantees that your restaurant stands out and remains unforgettable.
Social media marketing provides various advantages for restaurants. About 74% of consumers use social media to guide their purchasing decisions. Additionally, 70% of customers have visited a restaurant based on suggestions they saw on social media. Resolving complaints via social media can also increase customer loyalty by 83%. These connections and endorsements aid in establishing a devoted customer base and drawing in new clients. Numerous restaurant owners find that proactive social media involvement substantially enhances their business exposure and customer contentment.
The frequency of social media posts can greatly influence a restaurant's online presence. Posting at least three times a week is a solid starting point for maintaining engagement. On platforms like TikTok, it is recommended to post 1-2 times per week to achieve faster growth. While this may require more effort, it can lead to substantial increases in visibility and follower count.
Several social media platforms are particularly effective for food marketing. Facebook is often the first platform restaurant owners should consider due to its extensive user base and robust advertising options. Instagram, with its focus on visual content, is another excellent choice for showcasing food. TikTok also offers unique opportunities to reach different audience segments and create engaging food-related content.
Restaurants generally utilize social media for three primary objectives: establishing a community, conducting promotions, and obtaining feedback. By forming a community of individuals who endorse their products and services, restaurants can cultivate loyalty and promote return business. Promotions, like special offers and events, can boost traffic and enhance sales. Social media offers a platform for collecting guest feedback and handling customer service, assisting restaurants in refining their operations, and increasing customer satisfaction.